Sport Leadership and Management Major - Bachelor of Sport, Exercise and Health

Help shape the future of sport with study in sport leadership and management, and develop skills that are needed across the sport and recreation industries.

Because the sport sector isn’t like a traditional business, neither are the leadership and management skills needed to succeed in this areas. In this major you’ll develop skills across leadership, management, marketing, facilities and events management, law and finance; all with a focus on how it applies to the sport, health and exercise sector.

You’ll explore how sport can contribute to social change, and the role digital multimedia can play to promote sport activities.


This is part of the Bachelor of Sport, Exercise and Health.

Download programme guides

You’ll become familiar with leadership and management in the sport, health and exercise sector, from managing sport events to marketing and facilities management.

Ready to enrol in your courses?

Find out how you can enrol in the courses and classes for your programme, whether you’ve just joined AUT as a new student or you’re already studying with us. If you’re looking for more info on a specific course use our course search.

Enrol now

  • Community and sport event manager
  • Sales and marketing executive
  • Sponsorships manager
  • Sport development manager
  • Sport and leisure facility manager
  • Digital and social content creator

sport-management-thumb.jpg

Find out more about industry trends, job descriptions and what employers may be looking for.

Sport & Recreation Management Careers

Other majors in the Bachelor of Sport, Exercise and Health

Key features
  • High demand for sport leadership and management skills
  • Covers a broad range of expertise
  • Prepares you to shape the future of sport
  • Workplace experience in major sporting bodies
See yourself as
  • A team player
  • Having leadership ability
  • Self-motivated and focused
  • Having good planning, management and organisation skills
Connor Gibbs
Simone Barrett
Rebecca Valladares
Luke Mobberley
Lucy Tuave

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.