Help shape the future of sport with study in sport leadership and management, and develop skills that are needed across the sport and recreation industries.
Because the sport sector isn’t like a traditional business, neither are the leadership and management skills needed to succeed in this areas. In this major you’ll develop skills across leadership, management, marketing, facilities and events management, law and finance; all with a focus on how it applies to the sport, health and exercise sector.
You’ll explore how sport can contribute to social change, and the role digital multimedia can play to promote sport activities.
This is part of the Bachelor of Sport, Exercise and Health.
Download programme guides
You’ll become familiar with leadership and management in the sport, health and exercise sector, from managing sport events to marketing and facilities management.
In your first year you’ll develop foundational knowledge for the sport, health and exercise sector as well as skills in academic writing, critical thinking and the presentation of ideas. You’ll also explore key concepts in sport management and marketing, and find out how sport can contribute to social change.
You’ll also take the first two courses for your second major, minor(s) or elective courses.
You’ll become familiar with sport events and entrepreneurship, sport finance, law and ethics, digital multimedia strategies and more advanced marketing topics. You’ll also explore how mātauranga Māori contributes to the sport, exercise and health sectors. There’s a focus on applying these different ideas in real-world situations to see how they can work in various organisations and businesses.*
You’ll also continue to take courses for your chosen second major, minor(s) or elective courses.
You'll focus on advanced strategies and learn about leadership styles that work well in Aotearoa New Zealand, especially in sports, exercise and health. This includes modern ideas like building relationships, managing change and leading with a greater purpose. These skills will help you make a real difference in the sports, fitness and health industries after you graduate.**
You’ll also take the final courses for your chosen second major, minor(s) or elective courses.
*These courses will be available from 2026.
**These courses will be available from 2027.
Work integrated learning is the final part of your degree. This is your chance to apply what you’ve learnt in a workplace related to your studies, gain experience in the sport, exercise and health industries, and make valuable industry contacts before you graduate.
Your workplace experience is part of this Year 3 course:
Read more about workplace experience in AUT programmes, how it works and why it’s so beneficial when you start your career.
Workplace experience in AUT programmes
Use our online tool to build your own degree and see what your three years of study could look like.
If you started your studies in the Bachelor of Sport and Recreation and joined AUT in 2024 or earlier, the courses you need to complete are a little different. Find out what courses you need to take to complete your qualification if you started in 2024 or earlier.
Find out how you can enrol in the courses and classes for your programme, whether you’ve just joined AUT as a new student or you’re already studying with us. If you’re looking for more info on a specific course use our course search.
Find out more about industry trends, job descriptions and what employers may be looking for.
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.