Marketing Specialisation - Bachelor of Business (Honours)
Through the Marketing specialisation in the Bachelor of Busness (Honours) you can investigate an area of your interest and advance your knowledge of current marketing issues.
Interested in marketing and want to stand out to employers with an honours degree? As a Bachelor of Business (Honours) in Marketing student you learn from research-active and widely published academic staff who are internationally recognised as experts in marketing.
AUT's Marketing department regularly hosts regular research seminars and international visitors. Our close ties with industry mean that as a postgraduate marketing student you can access industry data and are aware of the issues facing modern businesses.
Marketing department academic staff and their current research
This is part of the Bachelor of Business (Honours).
Download programme guides
To graduate with a Bachelor of Business (Honours) in Marketing, you must complete 120 points from:
- Specialisation courses
- Research methods courses
- Dissertation
Specialisation courses - complete the following
- MKTG806 Consumption and Consumer Behaviour (15 points)
- RETL803 Shopping Environment Studies (15 points)
Research methods courses - complete the following
- BUSS823 Qualitative Research Design and Analysis (15 points)
- BUSS824 Quantitative Research Design and Analysis (15 points)
Dissertation
- BUSS997 Dissertation (60 points)
You can only enrol in the dissertation if you achieve a B- grade average or higher in your courses, have an approved research proposal, and supervision is available for your research.
The class of honours awarded in the programme depends on your grade.
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Other specialisations in the Bachelor of Business (Honours)
- Accounting
- Information Systems
- Economics
- Finance
- International Business
- Management
- Sport Leadership and Management
Other postgraduate study options
- Interactive and industry-linked learning environment
- Staff who are internationally recognised as experts in marketing
- Regular research seminars and visits from international experts
- An exciting research culture
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.