Through the Marketing specialisation in the Bachelor of Busness (Honours) you can investigate an area of your interest and advance your knowledge of current marketing issues.
Interested in marketing and want to stand out to employers with an honours degree? As a Bachelor of Business (Honours) in Marketing student you learn from research-active and widely published academic staff who are internationally recognised as experts in marketing.
AUT's Marketing department regularly hosts regular research seminars and international visitors. Our close ties with industry mean that as a postgraduate marketing student you can access industry data and are aware of the issues facing modern businesses.
Marketing department academic staff and their current research
This is part of the Bachelor of Business (Honours).
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To graduate with a Bachelor of Business (Honours) in Marketing, you must complete 120 points from:
You can only enrol in the dissertation if you achieve a B- grade average or higher in your courses, have an approved research proposal, and supervision is available for your research.
The class of honours awarded in the programme depends on your grade.
Find out how you can enrol in the courses and classes for your programme, whether you’ve just joined AUT as a new student or you’re already studying with us. If you’re looking for more info on a specific course use our course search.
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.