Public Relations

A PR career could be organising top-level celebrities to promote an exotic resort, working with an international health organisation to communicate disease prevention in a developing country, briefing business leaders on a company merger, or lobbying the government to change regulations on behalf of a charity.

Major must include

120 points from courses listed below.

Minor must include

60 points from courses listed below, with at least 15 points from PUBL707 or PUBL709

Level 6 courses

• PUBL602 Public Relations Practice and Specialisms
• PUBL603 Power and Persuasion
• PUBL604 Strategic Messaging
• PUBL605 Reputation Management

Level 7 courses

• PUBL701 Digital Public Relations (Major only)
• PUBL707 Public Relations Theory and Practice
• PUBL709 Public Image and Campaign
• PUBL710 Public Relations Industry Project (Major only)