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Course Details
Integrated Marketing Communications
Course Code MKTG702
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Insights into advertising, retailing and sales are used to examine the elements and influencers that enable effective recognition, construction and formulation of communications in an omni-channel environment.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies conjoint degrees   (BBus BCS)
510.00
Prerequisites
MKTG601MKTG602MKTG603
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3693   Bachelor of Business   (BBus)
360.00
Timetable
2024Semester 2
Class Stream Starting Ending Day Time Room
MKTG702/N201  15-Jul-2024  14-Oct-2024  MON  12:00 PM - 2:00 PM  online 
MKTG702/W201  15-Jul-2024  14-Oct-2024  MON  10:00 AM - 12:00 PM  WF511 
MKTG702/W202  16-Jul-2024  15-Oct-2024  TUE  10:00 AM - 12:00 PM  WF402 
2025Semester 1
Class Stream Starting Ending Day Time Room
MKTG702/N101  03-Mar-2025  27-Jun-2025       
MKTG702/W101  03-Mar-2025  27-Jun-2025       
MKTG702/W102  03-Mar-2025  27-Jun-2025       
MKTG702/W103  03-Mar-2025  27-Jun-2025       
2025Semester 2
Class Stream Starting Ending Day Time Room
MKTG702/N201  21-Jul-2025  14-Nov-2025       
MKTG702/W201  21-Jul-2025  14-Nov-2025       
MKTG702/W202  21-Jul-2025  14-Nov-2025       
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