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Marketing Concepts and Tactics Prescriptor Qualifications TimeTable Course Code MKTG860 EFTS 0.1250 Points 15.00 Level 8 Download Course Descriptor Prescriptor A critical review of key marketing concepts, frameworks, and tools, focusing on the consumer decision-making process and its influences in formulating competitively viable marketing strategies. Resources No Resource is available. Qualifications The course is available as part of the following qualifications. Expand to see requisite details. Points   AK1045   Master of Marketing   (MMktg) 180.00 No requisite courses specified.   AK1046   Postgraduate Diploma in Marketing   (PgDipMktg) 120.00 No requisite courses specified.   AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt) 60.00 No requisite courses specified.   ICE1   Individual Course Enrolment   (ICE) 0.00 No requisite courses specified. Timetable 2025, BEL Trimester 1 Class Stream Starting Ending Day Time Room MKTG860/WA01  A  03-Mar-2025  19-May-2025  MON  10:00 AM - 1:00 PM  WF611  2025, BEL Trimester 3 Class Stream Starting Ending Day Time Room MKTG860/WC01  A  31-Oct-2025  19-Dec-2025  FRI  1:00 PM - 4:00 PM  WF214  Contents Main Menu Qualification Specialisations Qualification Types Qualifications by Faculty Short Courses Course Search Academic Calendar Downloadable Forms and Guides

Auckland University of Technology