Marketing and International Business department
AUT's Marketing and International Business department brings together teachers and researchers with a shared interest in understanding how organisations can equip themselves for today’s dynamic, diverse, and increasingly disrupted world of business.
We explore the fields of marketing management, marketing communications, digital marketing and consumer behaviour. We also investigate new ways of understanding the development and growth of business, innovation and entrepreneurship, changes in international markets, and the evolving landscape of global ethics and corporate responsibility.
The department is also proud to deliver undergraduate courses in Māori Indigenous business, considering business, management and governance from a mātauranga Māori perspective through a kaupapa-based study skills approach.
Undergraduate study in marketing and international business will give you a solid grounding in this area.
You can study a range of postgraduate degrees in marketing or international business:
Research in marketing and international business
From the impact of cutting-edge technologies on consumer behaviour to changing market dynamics, our research explores how businesses interact with consumers and society at large.
Industry associations
AUT's Marketing and International Business department has strong partnerships with industry, including the Commercial Communication Council.
We're also proud of our links with the large group of business mentors who work with our final-year Bachelor of Business students.
