Everyone likes to celebrate business success, but when it comes to business failure the subject often gets swept under the carpet. Yet failure offers up some of the biggest business lessons of all. NZ Business Magazine talked to AUT Business School’s Dr Smita Singh about how to deal with the associated stigma of business failure.
“If a business fails, then it doesn’t mean that an entrepreneur fails. Failure doesn’t mean that an entrepreneur cannot be involved in business again,” says Singh.
However, the stigma of failure makes it hard to accept business failure and move on, she explains.
