Professor of Experience Design, Salzburg University of Applied Sciences, Austria
Dr. Barbara Neuhofer is a Professor of Experience Design and Head of Experience Design at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences, Austria. Barbara’s research focuses on the intersection of human experiences, experience design and transformation across the physical and digital domains.
Barbara has given a TEDx talk on ‘The Global State of Awe’ and her work on transformative experiences is widely published and cited. Barbara serves on the executive committee of the Experience Research Society and is a founding circle member of the World Experience Organisation. Barbara has received 15 international research awards and has been featured in media around the globe.