Interaction Design Major - Bachelor of Design Te Tohu Paetahi mō te Hoahoa

Interaction design is the art and science of creating intuitive interactions between humans and digital products, systems or services with an emphasis on usability, user experience and human-centred design principles.

Interaction design covers design for digital web platforms (desktop, mobile and other devices), app design and product interface design. It can also include design for information systems, wayfinding and navigation, digital dashboards and controls, as well as wearable technologies, augmented and virtual spaces.

You’ll access our outstanding facilities and work individually and in teams on a variety of design projects to combine knowledge of human-centred frameworks, complex problem solving and visual systems to create design solutions to current and future challenges.

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This is part of the Bachelor of Design Te Tohu Paetahi mō te Hoahoa.

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Interaction design integrates the principles of visual and other forms of communication, design, creative thinking and user-experience design (UX design) processes, with appropriate media and technologies to design efficient, effective, pleasurable and meaningful interactive experiences.

Year 1

You’re introduced to user experience and interface frameworks and processes including prototyping, idea analysis and user experience research methodologies. You’ll learn about UX and UI principles, information architecture, design systems and technologies.

Semester 1 courses

Semester 2 courses

Year 2

You’ll work on studio projects and workshops to:

  • Advance your understanding of creative processes and techniques, and employ lateral thinking to develop concepts, functionality and design systems for navigation within communication channels
  • Integrate UX and UI principles to deepen knowledge of communication strategies, graphic conventions and typographic systems
  • Develop communication design strategies for brand, navigation and content management
  • Integrate narrative structures, communication design systems and theories
  • Explore methodologies within industry contexts and practices
  • Develop a portfolio

Semester 1 courses

Semester 2 courses

Year 3

The focus this year is the major self-directed design project you complete. Projects can be individual, in partnership with another student or undertaken as a group project. The project will form a substantial part of your design portfolio.

The year ends in a public exhibition where you can show your work to the public.

Semester 1 courses

Semester 2 course

*Two 15-point courses or one 30-point course.

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Career opportunities if you study interaction design

  • Interaction designer
  • Digital web designer
  • User interface designer
  • User experience designer (UX designer)
  • App designer
  • Service designer
  • Extended Reality (XR) designer

Interaction designers work collaboratively with a range of other professionals, including software engineers, industrial designers and product managers.

Student work

Check out a selection of award-winning student work from Interaction Design major students.

a screenshot
James Gilmer, ‘Recycle Guide’
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Karen Li, ‘Cubipet: 9-5 Fitness Assist’
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Rio Lee, ‘Ink – Fusion’
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Hannah Inez Alcoba, ‘Virtual EcoCollect’
Key features
  • Covers a range of creative processes and technologies for interaction and user experience design
  • Design for web, apps or interactive products and systems
  • Explores what makes a good user experience
  • Future oriented
  • Option to include subjects from across AUT in your degree
See yourself as
  • An interaction designer
  • Interested in improving human experiences
  • Having strong skills in digital technologies and other areas of design

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.